The conviction
Our children deserve better than a digital culture built around endless attention and harmful content.
About DoGood
Social media should serve people again.
Founded in 2026 by Alejandro Klein, DoGood is a pre-seed startup responding to a serious problem: engagement-driven social media can put young people's wellbeing at risk. Our mission is to restore connection, creativity, and community as its purpose.
The product
An MVP combining positive short-form video, community challenges, practical ideas, and creator support.
The responsibility
Build and validate safeguards alongside the product. Purpose is our starting point—not proof of safety.